Managing Sideways: Everyone Nodded, Then Nothing Happened.

leadership engineering team career technology

A room full of managers agrees on a better way to do something. Everyone nods. Six months later, every team is still working exactly the way it did before. The idea was sound. Nobody had to change, so nobody did.

That gap is the subject of this episode: driving change across teams you don't manage and can't order around. Kevin Goldsmith calls it managing sideways, and it runs on influence without authority, one of the most useful leadership skills and one of the hardest to build. He works through why the two obvious moves, forcing it yourself or getting an executive to force it for you, tend to produce shallow and short-lived compliance, and why being right turns out to be the cheap part of the problem.

The center of the episode is a four-move approach Kevin calls Adoption Without a Mandate: start with the team that already wants the change, frame it as removing their work rather than adding to it, let the first team's results pull in the next one, and settle ownership before the thing scales. He grounds it in two of his own projects, a company-wide career framework he built at Spotify by assembling a coalition, and an early effort at Adobe, where he forced a team to comply and was still paying for it long after the project shipped.

It's a practical episode for engineering leaders at any level who keep hitting the same wall, where everyone agrees on the right thing, and still no one does it. Kevin closes with a short exercise that listeners can run this week on whatever cross-team change they've been pushing.

Subscribe to the Podcast

Don't miss future episodes! Subscribe on your favorite platform: